The party is ON! Join us at TNW Conference 2021 in Amsterdam for face-to-face business!

Your sardonic source for consumer tech stories

This article was published on January 4, 2015

Withings’ new Activité Pop is an activity tracker in a low-cost analog watch

Withings’ new Activité Pop is an activity tracker in a low-cost analog watch
Martin Bryant
Story by

Martin Bryant

Founder

Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-qualit Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-quality, compelling content for them. He previously served in several roles at TNW, including Editor-in-Chief. He left the company in April 2016 for pastures new.

Who needs a smartwatch anyway? If you prefer your watches old-school, but still want to track how active you are Withings’ newly announced Activité Pop may well be for you.

Wihings Activite Pop

The device follows in the (accurately counted) footsteps of the French company’s luxury Activité watch, but with a much more palatable $150 price point. With a battery life of up to 8 months, it’ll last you a heck of a lot longer than a proper smartwatch, too.

Preorders for the Activité Pop open tomorrow, and it’s on show at CES this week.

Did you know we have a newsletter all about consumer tech? It’s called Plugged In – and you can subscribe to it right here.