Celebrate King's Day with TNW 🎟 Use code GEZELLIG40 on your Business, Investor and Startup passes today! This offer ends on April 29 →

This article was published on November 5, 2020

WhatsApp will now let you send ephemeral messages — but they’ll last 7 days


WhatsApp will now let you send ephemeral messages — but they’ll last 7 days Image by: Allie/Unsplash

WhatsApp is finally rolling out ephemeral messages, the ones that’ll disappear after a fixed amount of time. There’s a catch though. Your disappearing messages will last for seven days on the chat.

“Our goal is to make conversations on WhatsApp feel as close to in-person as possible, which means they shouldn’t have to stick around forever. That’s why we’re excited to introduce the option to use disappearing messages on WhatsApp,” the Facebook-owned chat app said in a statement. 

WhatsApp has been experimenting with this feature in the app’s code for a while now. However, as WABetaInfo has noted, these tests had disappearing times from seconds to hours.

Usually, other messaging services such as Signal offer time limits ranging between a couple of minutes to a few hours. But WhatsApp’s seven-day limit is rather unusual. The company said that it’s starting with this range “so you don’t forget what you were chatting about.” 

Self-destructive messages can be handy if you want to send sensitive details such as private photos or financial details that you don’t want to be around forever. However, the seven-day limit might hold some folks back from sending certain kinds of information — begging the question of whether it’s the worst of both worlds, rather than the best.

You can learn more about WhatsApp’s ephemeral messages feature here.

Get the TNW newsletter

Get the most important tech news in your inbox each week.

Also tagged with