This article was published on September 17, 2013

What IS skeuomorphism, anyway?


What IS skeuomorphism, anyway?
Martin SFP Bryant
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Martin SFP Bryant

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Martin SFP Bryant is the founder of UK startup newsletter PreSeed Now and technology and media consultancy Big Revolution. He was previously Martin SFP Bryant is the founder of UK startup newsletter PreSeed Now and technology and media consultancy Big Revolution. He was previously Editor-in-Chief at TNW.

What is skeuomorphism? It was blamed for many of Apple’s apps appearing stale, even if many people who criticized it didn’t really know exactly what it was. If you still don’t know, you’re not alone – it appears that the folk at spoof startup Vooza aren’t quite sure either. Someone in this video probably nails it though… perhaps.

Every week, Vooza shares a new video with you lovely TNW readers. Vooza has been buzzed about by David Karp, Dennis Crowley and Jason Fried among others. If you’d like exclusive access to more from Vooza, you can sign up to its VIP list.

Vooza’s Matt Ruby will be speaking at The Next Web Conference USA, which takes place on October 1-2 in New York City. Tickets are available now.

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