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This article was published on September 17, 2013

    What IS skeuomorphism, anyway?

    What IS skeuomorphism, anyway?
    Martin Bryant
    Story by

    Martin Bryant

    Founder

    Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-qualit Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-quality, compelling content for them. He previously served in several roles at TNW, including Editor-in-Chief. He left the company in April 2016 for pastures new.

    What is skeuomorphism? It was blamed for many of Apple’s apps appearing stale, even if many people who criticized it didn’t really know exactly what it was. If you still don’t know, you’re not alone – it appears that the folk at spoof startup Vooza aren’t quite sure either. Someone in this video probably nails it though… perhaps.

    Every week, Vooza shares a new video with you lovely TNW readers. Vooza has been buzzed about by David Karp, Dennis Crowley and Jason Fried among others. If you’d like exclusive access to more from Vooza, you can sign up to its VIP list.

    Vooza’s Matt Ruby will be speaking at The Next Web Conference USA, which takes place on October 1-2 in New York City. Tickets are available now.