The heart of tech

This article was published on June 15, 2010


    We already sent it..

    We already sent it..
    Leon Pals
    Story by

    Leon Pals

    New media professional & entrepreneur that loves Tumblr and is a project manager and trend watcher on the side. Check his .com or see wh New media professional & entrepreneur that loves Tumblr and is a project manager and trend watcher on the side. Check his .com or see what he looks like on Facebook.

    From Clients From Hell:

    Client: “That’s way too much money to charge for an email campaign. It’s not hard to put a few graphics in an email.”

    Me: “I charge based off of my regular hourly rate and that’s how long it will take to complete the project.”

    Client: “Forget it. We’ll just do it in house. We have a copy of Dreamweaver.”

    [Phone call 2 weeks later]

    Client: “Can you talk for a second?”

    Me: “Sure.”

    Client: “OK. We made that email campaign, but I can’t figure out why all of the links take me to the unsubscribe page.”

    Me: “I’m not sure. Is this a test email you’re talking about? I can finish the project for you based on my hourly rate.”

    Client: “Well…no. We already sent it.”

    The client sent an email campaign to a list of 74,000 customers with every link in the email being a one-click unsubscribe.