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This article was published on November 12, 2012

Wallet TrackR wants to make sure you never lose your wallet again

Wallet TrackR wants to make sure you never lose your wallet again
Martin SFP Bryant
Story by

Martin SFP Bryant


Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-qualit Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-quality, compelling content for them. He previously served in several roles at TNW, including Editor-in-Chief. He left the company in April 2016 for pastures new.

We’ve all been there – that moment of panic when you can’t find something important. While services like Apple’s Find My iPhone have solved the problem for some mobile phone users, a new product wants to do the same for your wallet.

Wallet TrackR from Phone Halo is a slim, credit card-like device that you slide inside your wallet. It pairs with recent iOS devices over Bluetooth. When the accompanying app detects that your wallet is no longer near your phone, it plays a gentle tune. It also takes a location snapshot of the last time the wallet was within Bluetooth range of your iOS device, so you can see on a map exactly where you lost your wallet. Then when you get back within range, you can use the app to make Wallet TrackR make a noise to help you find it.

Handy, eh? It does beg the question “Hasn’t anyone thought of this before?” And indeed they have, as Phone Halo CEO, Chris Herbert explains. “There’s definitely been a lot of key finders like Find One Find All that attempt to solve the problem of loss and misplacement. However what we really need is a completely automated solution that keeps track of all our stuff. Thanks to the new Bluetooth Low Energy technology in iOS devices since the iPhone 4S, we can create intelligent apps that can connect and track items with these tags attached to them or embedded inside. What’s also neat is our app is connected to a cloud database that allows us to analyze your history of when and where you lose items to better keep track of your items.”

The second half of this deliberately cheesy video explains how it works.

So, a neat app-based approach to an age-old problem is definitely an improvement on what has existed until now, and probably the best that can be done with current technology. The ultimate solution would be for your wallet to have an always-on, location-aware Internet connection, but we’re not quite there yet.

Open source crowdfunding

Here comes the almost inevitable kicker; Wallet TrackR isn’t available yet. Phone Halo is raising $250,000 via a crowdfunding campaign on its own website to fund manufacturing. Why didn’t they use Kickstarter or another similar platform? “Like the founders of Lockitron, the Kickstarter website did not think our product’s category was a match,” Christ Herbert says. “We looked at other crowdfunding websites and found them too complex and difficult to use. I then reached out to the Lockitron team and they let us know they open sourced their crowdfunding page as

“This open source approach allowed us to tailor and customize the page to match our needs,” continues Herbert. “It allows for the same checkout process Kickstarter uses through Amazon and keeps customers’ information confidential. What we are doing differently from Kickstarter is that consumers are only charged when the product ships. This avoids a lot of the frustration consumers have with Kickstarter projects that never seem to deliver on their promises to customers… I think that this open source approach to crowdfunding will not only disrupt the entrenched players like Kickstarter but allow for a whole new wave of entrepreneurs and inventors to bring their creations to the world.”

If the idea of Wallet TrackR grabs you, you can back it now, and for the next 29 days. It works with the iPhone 4S, iPhone 5, new iPad, iPad mini and the new iPod Touch.

➤ Wallet TrackR

Header image credit: Cate Gillion / Getty Images

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