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This article was published on November 26, 2010

    Video: The Recent Explosion of Mobile Technology

    Video: The Recent Explosion of Mobile Technology
    Niall Harbison
    Story by

    Niall Harbison

    Niall is a social media advocate and co-founder of digital marketing agency Simply Zesty. He helps small brands get their message out to the Niall is a social media advocate and co-founder of digital marketing agency Simply Zesty. He helps small brands get their message out to the world and engage with their customers using the free tools available to them.

    I wrote at the start of this year that 2010 Will Be The Remembered As The Year Mobile Social Media Came Of Age and I have to say that I’m pretty happy with that prediction as it certainly has been. Smart phone usage has been sky rocketing, people are using apps to enhance every part of their daily lives and stats are showing that the internet is being accessed by consumers more and more on the go. Large companies, brands, marketers and agencies are going to have to engage with mobile marketing in a whole new way as the landscape changes by the day and consumers rely on mobiles for everything from restaurant and hotel choices to paying for goods and accessing content. It’s an exciting time for mobile, probably the most exciting since the mobile phone itself became so ubiquitous…