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This article was published on September 30, 2010

    Video: New luxury fashion shopping site is ToVieFor

    Video: New luxury fashion shopping site is ToVieFor
    Chad Catacchio
    Story by

    Chad Catacchio

    Chad Catacchio is a contributor writing on a variety of topics in tech. He has held management positions at a number of tech companies in th Chad Catacchio is a contributor writing on a variety of topics in tech. He has held management positions at a number of tech companies in the US and China. Check out his personal blog to connect with him or follow him on Twitter (if you dare).

    One of the slickest presentations this week at Disrupt San Francisco was certainly ToVieFor, a new luxury shopping site that offers discounts on brand new fashion items. The site is focused towards women’s fashion, and it differentiates itself from other shopping sites in that it offers discounts on items that are just hitting the shelves, which according to c0-founder Melanie Moore is rare. The business model is that brands and retail outlets can use ToVieFor as a marketing channel to get shoppers into stores.

    We had a chance to chat with Moore at the ToVieFor booth about future plans for the service, including mobile and other plans in the video below:

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