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This article was published on July 22, 2013

    VEVO brings its linear, MTV-style music video channel to a hotel in a first-of-its-kind deal

    VEVO brings its linear, MTV-style music video channel to a hotel in a first-of-its-kind deal
    Harrison Weber
    Story by

    Harrison Weber

    Harrison Weber is TNW's Features Editor in NYC. Part writer, part designer. Stay in touch: Twitter @harrisonweber, Google+ and Email. Harrison Weber is TNW's Features Editor in NYC. Part writer, part designer. Stay in touch: Twitter @harrisonweber, Google+ and Email.

    On-demand music video service VEVO launched VEVO TV back in March to bring old-school MTV-style programming back from the dead. Now, the company has announced a partnership with one of Manhattan’s swankiest hotels: Dream Downtown.

    With this deal, VEVO TV will stream hour-long blocks of music videos 24/7, like MTV once did when it was actually broadcasted Music Television.

    It was strange enough to see VEVO bring back traditional music video programming. Now, as the company begins establishing major promotional outlets, we’re still scratching our heads wondering if this idea has legs.

    Screen-Shot-2013-03-11-at-18.18.57-730x591

    The service will be available starting tomorrow in Dream Downtown’s 315 guest rooms. For everyone else, you can watch VEVO TV online, as well as on Android, iPhone, iPad, Roku, Xbox and Windows Phone.