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This article was published on September 3, 2015


Verizon made a video to announce its new logo, but it might be an Apple parody

Verizon made a video to announce its new logo, but it might be an Apple parody
Nate Swanner
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Nate Swanner

Former Reporter, TNW

TNW's former West Coast writer in the PNW (Portland, Oregon). Nate loves amplifying developers, and codes in Swift when he's not writing. If TNW's former West Coast writer in the PNW (Portland, Oregon). Nate loves amplifying developers, and codes in Swift when he's not writing. If you need to get in touch, Twitter is your best bet.

To celebrate its new logo, Verizon made a video to better explain what was going on. If you though it was just a branding effort, you’re probably right — but Verizon wants us all to think there’s more to it.

The video in question — which you can see below — has team TNW scratching our heads. Is it a straight-up Apple parody video, or is Verizon taking itself too seriously?

Seriously, do we need a video for a domestic carrier rebranding itself? That’s a very real question I’m asking. I’m sure a lot of effort went into the design of the new logo, but will anyone care?

Better yet, Verizon also has some new colors “that bring a sense of fun and make the brand feel more approachable.” Verizon will even start speaking to customers as if they were actual people — likely another effort to make it feel more approachable (because Verizon is really good at making sure users get what they want).

But really — who cares? It’s still expensive cellular service and middle-of-the-road FIOS TV service. It’s still Verizon, no matter what font it’s in.

Update: Verizon has now made this video private. We’ll leave the embed there in case it becomes publicly available again – in the meantime, hang tight as we search for a possible copy!

Update 2: The video can be seen here. Thanks, Michelle R.!

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