Story by
Paul Sawers
Paul Sawers was a reporter with The Next Web in various roles from May 2011 to November 2014. Follow Paul on Twitter: @psawers or check h Paul Sawers was a reporter with The Next Web in various roles from May 2011 to November 2014. Follow Paul on Twitter: @psawers or check him out on Google+.
We’ve known that Uber was planning to roll into New Zealand for a while already, but this weekend the taxi-style service officially opened for business in Auckland.
Uber’s driver-for-hire service lets you beckon a classy car with a few clicks of your smartphone and has been expanding wildly in recent times – it’s now available in dozens of cities across 35 countries. As usual with Uber’s local launches, the company has been testing its service out in Auckland over the past month or so with so-called “secret Ubers” in New Zealand’s most populous region.
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