Martin SFP BryantFounder
Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-qualit Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-quality, compelling content for them. He previously served in several roles at TNW, including Editor-in-Chief. He left the company in April 2016 for pastures new.
Social analytics platform Twtrland has been providing fancy stats about individuals for over a year, and today the Israeli startup behind it is launching a business-focused product called, unsurprisingly, Twtrland for Business.
The new service provides the ability to track accounts on Twitter, Facebook and Instagram, monitoring KPIs like brand impressions and the number of new followers against rivals’ performance. It can break down your social audience by age, location, interests and attributes such as whether they’re a celebrity, a power user, casual user or social media novice.
Twtrland for Business also suggests the best time of day to tweet about particular topics or particular audiences, and allows you to identify key influencers in your audience based on filters such as their location or skill set.
If this all sounds kind of familiar, it’s because there are plenty of other products on the market that offer similar services, not least The Next Web’s own Twitter Counter. However, our Community Director Matt Navarra has tried his fair share of such tools and is impressed by Twtrland’s offering.
“I think it has a nice balance between having more than just a few tools or features versus being rammed full of options and settings you get lost in,” Matt tells me. He’s particularly impressed by the filters and the ways that you can segment the data to get useful insights into your social audience.
Twtrland’s co-founder and CEO, Eytan Avigdor says that he sees the new product as standing apart from the rest of the current market. “We are building a new category between social influence platforms such as Klout (and) analytics solutions such as Topsy (acquired last year by Apple – Ed), Radian6 and Twitter Counter… We use our unique data about the individual, and match it with real-time conversations, to deliver a comprehensive solution for digital marketers.”
Indeed, the startup’s social profiles (here’s mine) are something special and businesses should be able to find value from them as part of their social strategy.
Twtrland for Business is available now, priced at $99.99 per month.
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