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This article was published on November 26, 2014

Twitter plans to collect data on the apps you’ve downloaded to serve more targeted ads

Twitter plans to collect data on the apps you’ve downloaded to serve more targeted ads
Napier Lopez
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Napier Lopez

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Napier Lopez is a writer based in New York City. He's interested in all things tech, science, and photography related, and likes to yo-yo in Napier Lopez is a writer based in New York City. He's interested in all things tech, science, and photography related, and likes to yo-yo in his free time. Follow him on Twitter.

Twitter’s going to be getting a little more nosy. According to Recode, the company is looking to collect more information about its users to make ads more effective.

With an upcoming update to its mobile apps, Twitter will begin amassing information on what apps its users have downloaded onto their devices. This data can be collected on both Android and iOS devices – it runs a query for the names of the apps you have installed.

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It doesn’t however, look for data sourced from the apps themselves. Twitter could know you have YouTube installed, but not know what videos you’ve watched.

Twitter says the information will help it deliver more relevant promoted content, as well give better suggestions on who to follow.

The program is opt-out, so everyone’s data will be automatically collected unless you choose to turn the feature off. Users will receive a prompt as the feature goes live, however, and you can turn the feature off or back on via your respective settings menu.

➤  What is app graph on Twitter? [Twitter Help Center]