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This article was published on June 21, 2013

Hours after Instagram introduces video, Twitter starts sending email blasts to promote Vine

Hours after Instagram introduces video, Twitter starts sending email blasts to promote Vine

The battle in the short-form video sharing space is heating up after Facebook announced it was bringing video to Instagram, unleashing war on Twitter and its 6-second video app Vine.

Twitter has already taken up the war cry and sent emails to many of its users who do not use Vine yet, according to many in the Twittersphere. (Note: I’m not a user of Vine but didn’t get any email, so it’s probably not a full email blast.)

Several people took to Twitter to say they received an email advertising Vine, hot on the heels after Instagram’s update.

Twitter user @tjshirey also got such an email and this is what he saw in his inbox:

twitter vine

With Instagram’s impressive figures announced just a few hours ago, it is little wonder that Twitter is feeling threatened. There are 16 billion photos shared on Instagram, 1 billion likes every day, and 130 million people use the app every month. Video for Instagram is part of the same app that so many people have found useful – it can record up to 15 seconds, 9 seconds more than Vine, has 13 custom filters, and users have the ability to select their own thumbnail as well.

Vine hasn’t been resting on its laurels as well – in a recent blog post it said it would be “introducing some exciting new parts of Vine” over the next few weeks.

Earlier this month, Twitter finally launched Vine on Android, as it passed 13 million registered users worldwide. Since its launch back in January, Vine’s iOS version has also gone through several updates that have gone out for the iPhone version since its launch back in January after being acquired by Twitter. This includes support for the iPhone’s front-facing cameratrending hashtagsin the Explore section of the app and Web embeds, among others.

➤ Vine | Android | iOS

➤ Instagram 4.0 for iOS | Android

Image Credit: Kimihiro Hoshino via AFP/Getty Images

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