Story by
Paul Sawers
Paul Sawers was a reporter with The Next Web in various roles from May 2011 to November 2014. Follow Paul on Twitter: @psawers or check h Paul Sawers was a reporter with The Next Web in various roles from May 2011 to November 2014. Follow Paul on Twitter: @psawers or check him out on Google+.
Twitter’s arsenal of advertising products, including Promoted Tweets, are now available in 12 new markets across Europe.
Announced in a blog post today, Twitter Ads has made a big push in particular through Eastern and Central Europe. The countries are: Austria, Bosnia & Herzegovina, Bulgaria, Croatia, Czech Republic, Macedonia, Romania, Serbia, Slovenia, Switzerland, Ukraine and Portugal.
Twitter’s long road to monetization through advertising kicked off more than four years ago with Promoted Tweets, and has since expanded to include Promoted Accounts and Promoted Trends. Earlier this month, Twitter launched Promoted Video Ads in beta too.
Twitter says its advertising products are now available in 35 markets across Europe, the Middle East and Africa (EMEA).
➤ Twitter Advertising now available in 12 new EMEA markets | Twitter blog