MUNSTER, GERMANY – OCTOBER 02: A small surveillance drone flies during the annual military exercises held for the media at the Bergen military training grounds on October 2, 2013 near Munster, Germany. The Bundeswehr is transitioning to a professional army as Germany recently ended mandatory military service. (Photo by Philipp Guelland/Getty Images)
Credit: Philipp Guelland
Cannes Lions, a long-running awards ceremony and convention for people in the “creative communications” industry, kicked off in the South of France over the weekend.
Normally, this would be but a footnote in TNW’s list of interests, but our curiosity was piqued when Twitter unveiled its official @dronie account. As the name implies, the company will be sharing selfies throughout the week using the increasingly popular unmanned aerial vehicles.
The first is a lightning-quick Vine featuring Joel Lunenfeld, VP of Global Brand Strategy at Twitter, and Sir Patrick Stewart, who really needs no introduction.
And with our first official #dronie from #CannesLions, a new bromance is born! cc @SirPatStew @joell https://t.co/ZL5PthcRkh
— Dronie (@dronie) June 15, 2014
The ‘Dronie’ account could be nothing more than a marketing stunt for the next five days – an illustration of Twitter’s own “creative communications” – but we’re hopeful it’ll live on after the show. Most importantly, who would you like featured in Twitter’s next official ‘Dronie’?
➤ Dronie [via Twitter Advertising]
Image Credit: Philipp Guelland/Getty Images
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