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This article was published on March 11, 2015

Twitter launches new analytics home page and promotion feature

Twitter launches new analytics home page and promotion feature
Napier Lopez
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Napier Lopez

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Napier Lopez is a writer based in New York City. He's interested in all things tech, science, and photography related, and likes to yo-yo in Napier Lopez is a writer based in New York City. He's interested in all things tech, science, and photography related, and likes to yo-yo in his free time. Follow him on Twitter.

Twitter wants to make it easier to promote your business on its platform.

Starting today, businesses will see a new homepage on analytics.twitter.com. The new dashboard provides a holistic view of your tweet activity, including info such as:

  • How many times you’ve tweeted
  • How many people have seen your tweets, visited your profile, mentioned your username or followed your account
  • How many times people have shared your links
  • Your top Tweets and followers per month

Screen Shot 2015-03-11 at 16.11.20

There’s also a new feature for small business advertisers.

A little over a month ago, the company introduced a ‘quick promote‘ feature that lets users select their most popular tweets and pay to boost them directly from the analytics dashboard.

Today’s new feature simplifies the process further – quick promote is now available directly from your Twitter profile.

The new account home is now available for all advertisers, while quick promote will go live for all small business advertisers in the coming weeks.

➤ New tools to make Twitter advertising simpler