Owen WilliamsFormer TNW employee
Owen was a reporter for TNW based in Amsterdam, now a full-time freelance writer and consultant helping technology companies make their word Owen was a reporter for TNW based in Amsterdam, now a full-time freelance writer and consultant helping technology companies make their words friendlier. In his spare time he codes, writes newsletters and cycles around the city.
It looks like Twitter is testing an all-new ad unit that shows app advertisements in a carousel right inside the feed.
The new ad type appears to show a number of apps if you swipe to the right and takes up a good chunk of the screen when displayed. A number of users on Twitter have noticed the large new ad appearing in their feeds today.
Wow this is an aggressive ad unit pic.twitter.com/uLZItg58nX
— Nathan Bashaw (@nbashaw) March 19, 2015
Twitter’s suggested apps ads have been around for a while, but traditionally they’ve been smaller tweets that blend in with the rest of the timeline featuring an extra call to action button.
Mentions of the new ad type have been popping up over the last 24 hours, so it appears the company is testing it on a small group of users right now.
These new ads crank the service’s advertising to the next level, using more space and a different design in what seems to be an attempt to try and get your attention. They’re also incredibly similar to ads that Facebook uses in its own service to advertise apps.
New Twitter Ads called "Suggested Apps". Notice the side swiping cards. pic.twitter.com/76oGzkl5zi
— Ryan Jones (@rjonesy) March 19, 2015
It was also recently reported that Twitter plans to increase the amount of ads in your feed and this may be the beginning of that push.
It’s likely that these new ads are simply a test, but we’ve contacted Twitter for comment on them and will update when we hear back.
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