Twitter Amplify Signs Its First Video Partnership in Europe

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Josh Ong

Josh Ong is the US Editor at The Next Web. He previously worked as TNW's China Editor and LA Reporter. Follow him on Twitter or email him a (show all) Josh Ong is the US Editor at The Next Web. He previously worked as TNW's China Editor and LA Reporter. Follow him on Twitter or email him at [email protected].

Twitter launched its Amplify service for sponsored in-tweet video clips in May, and now it has signed its first European partnership for the program with French TV channel TF1, as reported by Le Figaro. The partnership will bring sponsored videos from “Dancing with the Stars” to tweets this fall.

Amplify has grown to roughly 30 partners, most of whom are in the US. ESPN recently upped its commitment to the program by signing a deal to post NCAA college football videos to Twitter with sponsorship from Verizon Wireless. The US Tennis Association also recently joined Amplify in time for the US Open.

Earlier this week, Twitter announced that it had purchased social analytics company Trendrr as it set its sites on the TV industry. In February, Twitter also bought TV analytics and advertising business Bluefin Labs.

➤ Twitter Amplify goes Continental with first deal in Europe. (Tweet)