Twitter just launched a Twitter 101 “Special Guide” that explains the various aspects of the service in an overview format. The guide is broken down into 6 main sections: “What is Twitter”, “Getting Started”, “Learn the lingo”, “Best practices”, “Case studies” as well as an “Other resources” section.
The guide sits on the business.twitter.com subdomain and is clearly marketed towards businesses. It was written by Twitter along with Sarah Milstein, who is the co-author with Tim O’Reilly on The Twitter Book – a book that discusses how to use Twitter for business. The intro to the guide reads:
Every day, millions of people use Twitter to create, discover and share ideas with others. Now, people are turning to Twitter as an effective way to reach out to businesses, too. From local stores to big brands, and from brick-and-mortar to internet-based or service sector, people are finding great value in the connections they make with businesses on Twitter.
The case studies section include companies such as Dell, JetBlue and Pepsi among others. It will be very interesting to see how this subdomain evolves and what material Twitter adds to this site. As everyone clamors to discover what Twitter’s business model might be, perhaps this site will begin to offer some clues.