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This article was published on January 6, 2012

Tumblr reports 21% jump in iPad, 11% increase in iPhone traffic following Christmas

Tumblr reports 21% jump in iPad, 11% increase in iPhone traffic following Christmas
Matthew Panzarino
Story by

Matthew Panzarino

Matthew Panzarino was Managing Editor at TNW. He's no longer with the company, but you can follow him on Twitter. Matthew Panzarino was Managing Editor at TNW. He's no longer with the company, but you can follow him on Twitter.

The popular blogging platform Tumblr saw a 21% jump in iPad traffic, an 11% jump in iPhone traffic and a 7.7% upward tick in Android traffic in the week following Christmas.

Tumblr is taking these numbers as a hint, stating, “what do those numbers add up to? Mobile updates. We have a bunch coming over the next few weeks.”

The Christmas season saw a jump in all kinds of metrics related to mobile devices. Google said that it saw 3.7M Android device activations over the holiday. There was also reportedly a 12x jump in iPhone activations over the holidays.

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