Donald Trump, the man, the legend… the hairpiece. Last time I wrote about the Donald, it was to flag up a 3D-printed butt plug designed to protest his comments conflating Mexicans and rapists. It’s fair to say a lot of Trumpers and Trumpettes weren’t happy.
So this time, I’m referring purely to the data. Trump is doing well in a lot of Republican primary polling. If he wins the nomination, it’s likely that his rival for the presidency will be Hillary Clinton. How do they stack up?
— ?Mic Wright ? (@brokenbottleboy) June 17, 2015
Let’s start with Trump. Here’s what his Twitter engagement looked like from June 1 to August 3:
From June 1 to June 14 – the day before he announced his candidacy – he received an average of 2,644 tweets per day. From announcement day to August 3 that jumped to 72,084 mentions per day.
Notable jumps in the number of tweets bombarding him? Following his comments about escaped convict El Chapo on July 13, the slur against John McCain on July 18 and the Lindsey Graham phone number stunt on July 21.
In terms of raw data, ‘the Donald’ has 3.4 million Twitter followers. Here are his seven biggest:
— Justin Bieber (@justinbieber) August 3, 2015
Guy sitting next to me at my gate was eating corn nuts, and he licked each individual finger after every nut. #AirportFail
— jimmy fallon (@jimmyfallon) July 29, 2015
— Pitbull (@pitbull) July 11, 2015
— Ryan Seacrest (@RyanSeacrest) July 24, 2015
— Paris Hilton (@ParisHilton) August 3, 2015
Honored to be doing a White House Instagram takeover today! Follow along at https://t.co/yjon4oxfYl
— SHAQ (@SHAQ) August 1, 2015
Other interesting followers:
— Vince McMahon (@VinceMcMahon) August 3, 2015
Dolphins swimming alongside the boat! pic.twitter.com/U0aBG6Aw5h
— Earvin Magic Johnson (@MagicJohnson) July 25, 2015
— Vincent Kompany (@VincentKompany) July 11, 2015
When will Country set tough rules for Drones….Do we need an accident before act on these flying bombs
— Jack Welch (@jack_welch) August 3, 2015
Republican primary rivals who follow him:
I believe 2016 will be an election like 1980. We’ll win by painting in bold colors and we’ll reignite the promise of America #votersfirst
— Ted Cruz (@tedcruz) August 4, 2015
— Chris Christie (@ChrisChristie) August 4, 2015
Oops I obviously meant I've been spending the last few weeks fighting to defund Planned Parenthood but I'm happy to defund Obamacare too.
— Senator Rand Paul (@RandPaul) August 3, 2015
— Mark Everson (@MarkForAmerica) July 19, 2015
George E. Pataki
— George E. Pataki (@GovernorPataki) August 3, 2015
A prominent Republican who doesn’t follow him
— Mitt Romney (@MittRomney) August 3, 2015
The breakdown of his followers
Trump followers’ biggest interests are: Business, (American) football, television and music. 30 percent of his followers are based in NYC, with a strong base in the midwest (24 percent are from there).
He has nine times the number of active followers than the average top global brand (1.8 million versus 200,000). He has 18,000 followers with more than 10,000 followers, giving him the potential for an even bigger megaphone.
Interestingly, only 4,326 of his followers actively describe themselves as “Republican” in their Twitter bio, but 23,796 use the term “Conservative.” There are 1,479 self-declared Democrats following him and 2,756 Liberals.
Hillary Clinton: The numbers
Hillary Clinton has 3.97 million followers, so she’s ahead of Trump on a pure numbers basis.
Here are Hillary’s biggest followers:
Just left the most inspiring three hour dinner where no one took out their phones once… #evolved
— KATY PERRY (@katyperry) August 2, 2015
Having a great summer vacation. Picked up a robot hitchhiker near Philly. He wanted to ride on the roof. Then I never saw him again. Crazy.
— Ellen DeGeneres (@TheEllenShow) August 3, 2015
— Jennifer Lopez (@JLo) July 31, 2015
Anyone lookin for a bday idea for their partner- throw an archery party. Super fun. Mine liked it ❤️ #thatwasjustthebeginning
— P!nk (@Pink) July 22, 2015
— Bill Gates (@BillGates) August 2, 2015
— Pitbull (@pitbull) July 27, 2015
T 1950 – August 3, 2015 I shall remember you .. ! in time in deed in my own .. pic.twitter.com/s0F30fOizO
— Amitabh Bachchan (@SrBachchan) August 3, 2015
Rivals who follow her
No GOP candidates follow Clinton.
"The global economy is simply unsustainable when so few have so much and so many have so little." -Sen. Sanders http://t.co/Jt5Fb1MMK3
— Bernie Sanders (@SenSanders) August 4, 2015
Good cover story @nytimes on China investing in foreign infrastructure. Making friends the right way- not with drones, bullets and bombs.-L
— Lincoln Chafee (@LincolnChafee) July 26, 2015
Clinton has 13 times the amount of active followers than the average top global brand (2.65 million versus 200,000). Only 1,447 of her followers have the word “Republican” in their Twitter bio, 3,121 identify as “Conservative”, 7, 984 call themselves “Democrat”, while 11,022 use “Liberal.”
The Donald versus Hillary
Here’s how the two compare in terms of mutual and individual prominent Tweeter support.
Pattie Mallette (Justin Bieber’s mom)
— Pattie Mallette (@pattiemallette) July 31, 2015
For all the people wondering, this is the real official Dwayne Wade's twitter so we are trying to delete all the fakes. Thank you.
— Dwayne Wade (@Official_D_Wade) June 30, 2009
— Rory McIlroy (@McIlroyRory) April 2, 2015
— JWOWW (@JENNIWOWW) July 30, 2015
HBD Coach! Hope it's been a good day and you caught lots of fish! pic.twitter.com/naZFtpgTnx
— Troy Aikman (@TroyAikman) July 16, 2015
Fox Thursday debate vital for all candidates. If Trump gets thru unscathed it will be big win. Time for all to understand his support.
— Rupert Murdoch (@rupertmurdoch) August 2, 2015
— David Copperfield (@D_Copperfield) July 5, 2015
So who will be my 1,234th person I follow hmmm
— kevin jonas (@kevinjonas) August 1, 2015
— Dennis Rodman (@dennisrodman) July 24, 2015
— Fox News (@FoxNews) August 4, 2015
A big thank you to everyone for the birthday wishes. First one as a World Cup Champion!
— Hope Solo (@hopesolo) July 30, 2015
Ivanka Trump (obviously!)
— Ivanka Trump (@IvankaTrump) August 3, 2015
Bill Clinton (also, obviously!)
— Bill Clinton (@billclinton) July 18, 2015
My favourite book shop! X happy Tuesday, love from LA! X ???? x vb pic.twitter.com/0Wf4iRu1Kc
— Victoria Beckham (@victoriabeckham) July 28, 2015
Juicy Man! ? https://t.co/WuWl5H3JzO
— Ciara (@ciara) August 4, 2015
— Ben Affleck (@BenAffleck) July 13, 2015
"Please take responsibility for the energy you bring into this place"
— Ricky Martin (@ricky_martin) July 29, 2015
1% power left on my laptop. And so to bed. X
— J.K. Rowling (@jk_rowling) August 3, 2015
Imagine how boring the “Fast & Furious” movies will be with self-driving cars.
— Seth MacFarlane (@SethMacFarlane) August 1, 2015
If it were an election decided by celebrities, then Hillary would walk it. But it’s not. Essentially, all we learn from the social media showdown between Clinton and Trump at this point is that stars are as clueless as anyone else.
That and Trump knows how to game social media and the traditional media with the kind of stunts that trundle on for days. The Donald knows what gets the people tweeting.
This post was created in collaboration with SocialRank using its new Market Intelligence tool which has opened up today. The default account you can mess with is that of VC and leader of the Twitter eggs Marc Andreessen.