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This article was published on February 22, 2012

    ToutApp is bringing smarter email to Salesforce users, and it’s about time too

    ToutApp is bringing smarter email to Salesforce users, and it’s about time too
    Jon Russell
    Story by

    Jon Russell

    Jon Russell was Asia Editor for The Next Web from 2011 to 2014. Originally from the UK, he lives in Bangkok, Thailand. You can find him on T Jon Russell was Asia Editor for The Next Web from 2011 to 2014. Originally from the UK, he lives in Bangkok, Thailand. You can find him on Twitter, Angel List, LinkedIn.

    Salesforce users are about to get the chance to enjoy smarter email after ToutApp announced it has integrated its services into the CRM giant.

    The email and analytics specialist is bringing a new tab of email functionality to Salesforce users that use its services. Customers will be able to enjoy a range of new analytics, which include real-time updates showing when and where emails that they send out are being read, which links within them are being clicked and even how long the recipients spend reading them.

    ToutApp is also bringing time saving features that include support for email templates, automatic attachment of files and performance reports. Using ToutApp, Salesforce users will no longer be required to manually track the address of ongoing mails, which is typically done by adding a dedicated tracking address in BCC, as the app will match up all emails to the correct contact.

    ToutApp CEO Tawheed Kader believes that the company is addressing “a major pain point in Salesforce” with its services:

    We believe our comprehensive yet simple-to-integrate solution between Salesforce, iOS and cloud-based app will not only save hours of emailing time but will also provide deep insights into sales communications.

    The company isn’t stopping there as it has “further developed” its solutions for Gmail and its iOS application to include its Email Activity Feed product, which gives access to the very useful statistics that track email recipient interaction.

    ToutApp’s Integration with Gmail is also getting a change with a new cleaner and quicker interface, while iOS app users are now able to access their customised messages and all analytics right from the app.

    We’ve written some nifty Salesforce add-ons in the past, including one which scans and imports business card contacts and another that gamifies the system, but the introduction of ToutApp looks to be bringing some of the more essentials elements to business users on the service.

    ToutApp pricing begins with a free account with limited functionality, with other more featured-led packages priced upwards of $30 per month.

    ➤ ToutApp | ToutApp for SalesForce | ToutApp for Gmail

    Image: Shutterstock user Lichtmeister