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This article was published on April 12, 2012

    Today is Brazil’s first ‘Free Shipping Day’

    Today is Brazil’s first ‘Free Shipping Day’
    Anna Heim
    Story by

    Anna Heim

    Anna Heim is the founder of MonoLibre and a freelance writer for various tech and startup publications. She is a polyglot French news junkie Anna Heim is the founder of MonoLibre and a freelance writer for various tech and startup publications. She is a polyglot French news junkie with a love for technology.

    Today is Free Shipping Day in Brazil, and local users have a few more hours to place their orders online. While you are probably familiar with this concept if you live in North America, it is a first for the fast-growing Brazilian e-commerce sector.

    It is too early to tell if the one-day operation is a success, but the list of participating retailers is quite long, and includes big names such as Walmart, Dell, Submarino and Netshoes – quite an achievement in a market where logistics remain a challenge.

    This initiative is promoted by BuscaDescontos, a discount aggregator which was already responsible for importing ‘Black Friday’ into Brazil – despite the fact that there is no such thing as Thanksgiving in the country.

    While importing foreign concepts may seem artificial, it is actually interesting to see that e-commerce players are taking action to modernize this sector and hopefully bring it to international standards.

    As we reported, millions of Brazilians are making their first online purchase and are particularly wary of the customer issues which too often plague this sector.

    This means that e-retailers will have to actively build trust if they want to foster the ongoing expansion of their sector – according to the research firm e-bit, Brazil’s e-commerce will grow 22% in 2013.