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This article was published on March 4, 2016

Tinder tests ‘Share’ button to turn you into a matchmaker

Tinder tests ‘Share’ button to turn you into a matchmaker
Lauren Hockenson
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Lauren Hockenson

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Lauren is a reporter for The Next Web, based in San Francisco. She covers the key players that make the tech ecosystem what it is right now. Lauren is a reporter for The Next Web, based in San Francisco. She covers the key players that make the tech ecosystem what it is right now. She also has a folder full of dog GIFs and uses them liberally on Twitter at @lhockenson.

Tinder now lets you be a mobile wingman for your friends who are also on Tinder, as it announced via blog post today it is testing out a ‘Share’ button to allow you to send links to potential matches for friends.

Available in certain markets, the ‘Share’ button looks like what you’re used to when sharing links on Twitter or via text to friends on mobile. Only this link will take users to a specific Tinder page. According to the company, links expire after 5 clicks or 72 hours, whichever comes first.

mm-paired

For those of you who would prefer encountering your potential Tinder matches the old-fashioned way, you can opt out of this feature through the app’s ‘Discovery Settings.’

Although it’s clear Tinder has taken pains to ensure that a shared link won’t be exploited by users — making them destructible is a good touch — there’s something about a ‘Share’ button on a dating app that feels mismatched. No one has any doubt that Tinder is more of a group-sport than a one-on-one experience, with people trading phones and matching for others. But the app trades on serendipity, and that’s not necessarily achieved here.

As a Tinder spokesperson reiterated, it’s just a test. Who knows if it will make it to the bigger Tinderverse.

Tinder

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