Inside money, markets, and Big Tech

This article was published on June 14, 2008


    Timothy Ferriss caught on the beach

    Timothy Ferriss caught on the beach


    Patrick de Laive
    Story by

    Patrick de Laive

    CPO and co-founder, TNW

    Patrick de Laive is an experienced entrepreneur and daddy of Bo and Denne. He is co-founder of TNW and sporadicly invests in startups. He is Patrick de Laive is an experienced entrepreneur and daddy of Bo and Denne. He is co-founder of TNW and sporadicly invests in startups. He is a frequently asked speaker at (tech) events across the globe. Check his LinkedIn profile and @Patrick on Twitter for more information.

    Two weeks ago I did an interview with Timothy Ferriss, author of the 4-hour work week in Greece during Greek Blogger camp. The book has sold over 500.000 copies and his blog is still attracting lots of visitors. What is even more impressive is that no (conventional) marketing was used to do so. He describes his marketing strategy in his book: he used the blogosphere to spread the word and to make this book a huge success.

    Lets keep in mind that a great marketing strategy is not the key to success, it is a very important ingredient but in the end you need a good product, service or in this case a good story. That is what Timothy did, he wrote a compelling story and what also helps is that he is a really interesting guy.

    You can tell that I’m not a journalist, but hey… we had fun. I like to share this open conversation and this beautiful location with you. Hope you don’t get sea sick…