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This article was published on April 11, 2016

Ticketmaster selling directly on Facebook is another way to fail at snagging Beyoncé tickets

Ticketmaster selling directly on Facebook is another way to fail at snagging Beyoncé tickets
Natt Garun
Story by

Natt Garun

US Editor

Natt Garun is the former US Editor at The Next Web, managing the North American team on content, events, features and reviews coverage. She Natt Garun is the former US Editor at The Next Web, managing the North American team on content, events, features and reviews coverage. She previously wrote for Digital Trends, Business Insider, and Gizmodo. Facebook | Twitter | Google+

There are a lot of third-party event ticketing apps that uses Facebook Events to advertise upcoming shows – but when you click to buy tickets, you’re often led to another site or forced to download an app to make that purchase.

Ticketmaster and Facebook have reportedly joined forces to make this several clicks shorter. According to Buzzfeed, the companies have partnered to offer ticket sales directly on Facebook so you never have to leave the site. The feature is slated to launch in “coming weeks.”

FacebookTicketmaster

When implemented, the feature will join a slew of recent partnerships Facebook has made with e-commerce services, such as the ability to hail Lyft and Uber via Messenger or its Canvas ad format for in-app shopping.

And while this feature will be convenient for people with their credit card info saved on Facebook, we’re not sure how helpful it’ll be for snagging tickets to highly anticipated events like Beyoncé or Adele shows.

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Considering the frequent server overload, we’ll see how Ticketmaster on Facebook manages to keep fans calm when the next Kanye surprise show comes to town.

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