Story by
Robin Wauters
Robin Wauters is the European Editor of The Next Web. He describes himself as a hopeless cyberflâneur, a lover of startups, his family a Robin Wauters is the European Editor of The Next Web. He describes himself as a hopeless cyberflâneur, a lover of startups, his family and Belgian beer. If you'd like to know more about Robin, head on over to robinwauters.com or follow him on Twitter.
Pretty cool idea from marketing and communications agency TBWA Belgium for its client, Pepsi: a ‘Like Machine’ that doesn’t accept money but gives people a free can of soda in exchange for a Facebook like.
It’s a step up from promo girls handing out free samples at intersections and shopping malls to random passersby, sure, but I’ll readily admit to cringing when I saw the guy enter his Facebook account details on the ‘social’ vending machine’s touch screen.
Would you log in and like a page for a free can of Pepsi?
Also see:
This awesome Coca-Cola campaign shows the vast potential of mobile marketing
20 Interactive Vending Machines Campaigns (Viralblog)
Image credit: Joe Raedle / Getty Images
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