Wedding planning sucks. Soon-to-be marrieds are left reconciling the event they’ve carefully groomed on their Secret Wedding Pinterest board with the actual reality of budget and time constraints. You’re poor and you’re busy, and you’ve already agreed to throw a party for nearly everyone you know so you can announce you’re no longer single.
Knotify — pronounced like “knot-ify” in an overt reference to tying one — offers a subscription-based concierge service that will tackle any wedding foible by SMS. From flowers to food to last-minute wedding-day snafus, Knotify promises that a text message to the concierge team will service your needs.
CEO Nadia Karkar, who is running Knotify’s four-person team through bootstrapping, said that was inspired by the frustrations of planning her own Parisian destination wedding from Australia. She and her husband decided to turn the hassle of planning a wedding into a convenient on-demand service, without the exorbitant cost of actually hiring a wedding planner.
“Wedding planners run up to thousands of dollars, and it prices a lot of people out of the market,” Karkar said. “We want to fill that need.”
Serving the entire US — and monitoring demand to see where to expand next — Karkar says that Knotify is working on a curated list of vendors that are essentially whitelisted for the app. Text the concierge for planning needs, and the team will get back to you within 24 hours with a short list of these vendors to choose from. You can then purchase through Knotify once all the details are settled.
On-Demand apps that basically serve as a butler/genie to fulfill your every wish — Operator and Magic, in particular — are quickly becoming a dream service of choice. Knotify harnesses those elements to service what is generally a really crappy process to begin with. If it can effectively scale out and build a reputation amongst notoriously finicky Bride- and Groomzillas, your smartphone might have one more useful thing to do.