Story by
Abhimanyu Ghoshal
Managing EditorAbhimanyu is TNW's Managing Editor, and is all about personal devices, Asia's tech ecosystem, as well as the intersection of technology and Abhimanyu is TNW's Managing Editor, and is all about personal devices, Asia's tech ecosystem, as well as the intersection of technology and culture. Hit him up on Twitter, or write in: [email protected].
Team messaging service Slack is set to unleash its first major ad campaign across the US and the Web. The creatives feature a riot of colors, sweets, animals and happy white-collar employees.
Accompanying the eye-popping imagery are stats on how Slack helps cut down on meetings and email, and boosts productivity. Those numbers are based on research the company did over the summer to learn how its app benefited users.
The $2.8 billion company’s ads will appear on billboards in Minneapolis, Milwaukee, Cleveland and Charlotte, NC soon, as well as in Web banners and in print publications.
➤ Slack Just Took Over 4 Cities With Its First Big, Extremely Bubbly Ad Campaign [Adweek]