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This article was published on August 2, 2012


This Is Now shows you exactly what’s going on in the world through Instagram photos

This Is Now shows you exactly what’s going on in the world through Instagram photos


Drew Olanoff
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Drew Olanoff

Drew Olanoff was The Next Web's West Coast Editor. He coined the phrase "Social Good" and invented the "donation by action" model for onlin Drew Olanoff was The Next Web's West Coast Editor. He coined the phrase "Social Good" and invented the "donation by action" model for online charitable movements. He founded #BlameDrewsCancer. You can follow him on Twitter, Google+, Facebook, or email [email protected]

I love visualizations that show things within a really neat context, specifically location. A project called “This Is Now” gives you a few major cities in the world to choose from, telling you what time it is right this second, and then streams in a bunch of Instagram photos from those locations.

You can literally sit at your desk and stare at this thing for hours:

First, pick your city, then you’ll be sent to a screen that drops in Instagram photos at a blazingly fast speed. Depending on the location you choose, the more photos and activity you’ll see. For example, if Brazil is sleeping, there will be less activity:

Right now you can choose from New York, Sao Paulo, London, Tokyo and Sydney. Maybe more locations will pop up in the feature. Speaking of real-time, you’re even shown how many people are watching the stream at any given time. Fun!

h/t LA Hall

This Is Now

UPDATE: Looks like the site is experiencing issues. It’s worth it though, keep checking.