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This article was published on June 11, 2015


Here’s the first single from the unknown artist Apple loves

Here’s the first single from the unknown artist Apple loves
Mic Wright
Story by

Mic Wright

Reporter, TNW

Mic Wright is a journalist specialising in technology, music and popular culture. He lives in Dublin. He is on Twitter at @brokenbottleboy. Mic Wright is a journalist specialising in technology, music and popular culture. He lives in Dublin. He is on Twitter at @brokenbottleboy.

It was a big day for Loren Kramar on Monday. Apple bigged up the unknown singer onstage during its WWDC keynote, while introducing Apple Music’s Connect feature.

Now the singer – who I discovered actually has strong ties to Beats Music boss turned Apple music bigwig Jimmy Iovine – has released his first single on iTunes.

‘My Life’ is a delicious slice of white boy soul that suggests Eddy Cue’s prediction that Kramar is “going to be really, really huge” might not just be classic Apple hyperbole.

But what’s really interesting is that the huge platform gifted to the singer during the Apple event hasn’t translated to a great deal of interest.

He only launched his Twitter account after the event and has 452 followers at the time of writing. On Instagram he’s got a marginally more respectable 1,119.

Hopefully, Kramar’s music will gin up a little more attention from now on…

‘My Life’ – Loren Kramar [iTunes]

Read next: Who is Loren Kramar? The ‘unsigned’ artist Apple advertised has major label connections

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