This Apple Watch strap is business in the front, party in the back

If you’re horrified by the idea of actually displaying your $299 (minimum) smartwatch, this genius has a solution — wear two watches, on the same wrist, at the same time. At first glance it seems like an asinine solution to a problem that could be fixed by just choosing a single watch, but as you look deeper you’ll discover: it’s still an asinine solution to a problem that could be solved by just choosing a watch.

The system is intended for those that admire the utility of Apple smartwatch, but aren’t necessarily keen on the tech-centric aesthetic. Now, you can use a shortened strap to combine two watches in typical mullet fashion — business in the front, party in the back.

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Of course, you’ll have to risk scuffing the display on the Apple Watch, or turn it over and leave the traditional watch on the underside of your wrist, but that seems to defeat the purpose altogether — if there ever was one.

If you purchase a watch from the Sinn, you can add this dual-watch band for a mere $120. By itself, it’ll set you back $210.

If it were me, I might just consider foregoing an Apple Watch rather than spend $210 on a strap designed to hide it.

via Gizmodo