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This article was published on March 23, 2016

    ThinkUp, a personalized social media insights tool, is up for sale

    ThinkUp, a personalized social media insights tool, is up for sale
    Natt Garun
    Story by

    Natt Garun

    US Editor

    Natt Garun is the former US Editor at The Next Web, managing the North American team on content, events, features and reviews coverage. She Natt Garun is the former US Editor at The Next Web, managing the North American team on content, events, features and reviews coverage. She previously wrote for Digital Trends, Business Insider, and Gizmodo. Facebook | Twitter | Google+

    ThinkUp, a social media insights service co-founded by Anil Dash, is officially looking for a buyer.

    In a Medium post, Dash says its current subscriber base does not cover the cost of running the service, and wants to work directly with a company to help offer interesting analysis of their daily social media use.

    ThinkUp was founded in 2014 and offers daily emails with insights on your social media engagement rates. For example, it can summarize the keywords you use most use and which generate the most responses, or the time of day your posts are likely to be seen by your specific followers. Last summer, it added Instagram support to provide context to the data it gathered rather than just straight graphs and numbers.

    The service is currently run by just two team members – Dash and his co-founder Gina Trapani.

    ThinkUp’s Next Step