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This article was published on March 15, 2017

    There’s something funny about the hashtag for Ed Sheeran’s new album

    There’s something funny about the hashtag for Ed Sheeran’s new album
    Matthew Hughes
    Story by

    Matthew Hughes

    Former TNW Reporter

    Matthew Hughes is a journalist from Liverpool, England. His interests include security, startups, food, and storytelling. Follow him on Twi Matthew Hughes is a journalist from Liverpool, England. His interests include security, startups, food, and storytelling. Follow him on Twitter.

    Freckle-faced troubadour Ed Sheeran has a new album – maybe, I think. As someone in his mid 20’s, I aged out of his target audience ten years ago.

    To promote it, Sheeran’s marketing team (or his fans, or perhaps just a troublemaker, I really don’t know. I’ve been laughing too hard to look into it.) started a new hashtag, which quickly started trending worldwide.

    And there’s something funny about it. I can’t put my finger on what though…

    Eagle-eyed Twitter users noticed that the hashtag is a throwback to when Scottish mezzo-soprano Susan Boyle tried to promote her record Standing Ovation: The Greatest Songs From The Stage with #susanalbumparty. Something which most Ed Sheeran fans are probably too young to remember.

    Oh, my sides.