Freckle-faced troubadour Ed Sheeran has a new album – maybe, I think. As someone in his mid 20’s, I aged out of his target audience ten years ago.
To promote it, Sheeran’s marketing team (or his fans, or perhaps just a troublemaker, I really don’t know. I’ve been laughing too hard to look into it.) started a new hashtag, which quickly started trending worldwide.
And there’s something funny about it. I can’t put my finger on what though…
Wakes up@at 5.30am. 😵Checks Twitter. Sheer anal bump party? WTF? 😳😳 *squints at screen several times* Ohhhh… #sheeranalbumparty
— Christiesgal 🇪🇺 (@Christiesgal) March 15, 2017
https://twitter.com/JustMattBentley/status/841941755033452544
Proof you should always capitalise your hashtags… 👀🍆 #sheeranalbumparty
— Geoff 🏴🏳️🌈 (@geoffhunt10) March 15, 2017
Eagle-eyed Twitter users noticed that the hashtag is a throwback to when Scottish mezzo-soprano Susan Boyle tried to promote her record Standing Ovation: The Greatest Songs From The Stage with #susanalbumparty. Something which most Ed Sheeran fans are probably too young to remember.
https://twitter.com/Gregor_Aitken/status/274282753271422976
https://twitter.com/owen_bellwood/status/274293169888313344
Why wasn't i invited?! #susanalbumparty
— Big Dave Industries (@davooo69) November 29, 2012
Oh, my sides.
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