Freckle-faced troubadour Ed Sheeran has a new album – maybe, I think. As someone in his mid 20’s, I aged out of his target audience ten years ago.
To promote it, Sheeran’s marketing team (or his fans, or perhaps just a troublemaker, I really don’t know. I’ve been laughing too hard to look into it.) started a new hashtag, which quickly started trending worldwide.
And there’s something funny about it. I can’t put my finger on what though…
— Ursula Muller (@Christiesgal) March 15, 2017
THIS HASHTAG OMFG
USE CAPITAL LETTERS HAHAHAHAHAHA#sheeranalbumparty
— Matt IV (@JustMattBentley) March 15, 2017
Proof you should always capitalise your hashtags… 👀🍆 #sheeranalbumparty
— Geoff Hunt (@geoffhunt10) March 15, 2017
Eagle-eyed Twitter users noticed that the hashtag is a throwback to when Scottish mezzo-soprano Susan Boyle tried to promote her record Standing Ovation: The Greatest Songs From The Stage with #susanalbumparty. Something which most Ed Sheeran fans are probably too young to remember.
When Susan Boyle released her recent new album she hastagged this #susanalbumparty
You might want to have a second look at that
— Gregor Aitken (@Gregor_Aitken) November 29, 2012
Haha #susanalbumparty still makes me chuckle :-p
— Owen Bellwood (@owen_bellwood) November 29, 2012
Why wasn't i invited?! #susanalbumparty
— Big Dave Industries (@davooo69) November 29, 2012
Oh, my sides.