This article was published on February 3, 2011

The PR / Press Disconnect: BlogDash wants to help.

The PR / Press Disconnect: BlogDash wants to help.
Courtney Boyd Myers
Story by

Courtney Boyd Myers

Courtney Boyd Myers is the founder of, a transatlantic company designed to help New York and London based technology startups gr Courtney Boyd Myers is the founder of, a transatlantic company designed to help New York and London based technology startups grow internationally. Previously, she was the Features Editor and East Coast Editor of TNW covering New York City startups and digital innovation. She loves magnets + reading on a Kindle. You can follow her on Facebook, Twitter @CBM and .

If you’re a blogger, you’ve likely received a banal email from a nondescript “hack” that has aggressively (and therefore irritatingly) tried to grab your attention.

And if you work in public relations, you’ve probably been either ignored or rudely answered by countless writers.

But aren’t we meant to work together?

David Spinks is a serial entrepreneur living in NYC. He’s the co-founder of u30pro, Scribnia and now BlogDash, a new site that’s dedicated to connecting PR professionals with the appropriate and relevant bloggers they’re trying to reach.

The site, which launches today, is similar to a media database with a filter system that aims to be a huge boon to both press and public relations.

“The site will help bring bloggers more targeted opportunities,” explains Spinks, “And we will help businesses find the exact bloggers they are looking for.”

It’s free for press: bloggers fill out a simple profile, optionally link Facebook and Twitter accounts, then choose their pitch preferences, such as –email, Twitter, Facebook, Linkedin, “in person” or “never pitch.”

In then asks you 10 specific questions like “Are you open to receiving money for writing a blog?” and less morally concerning questions such as “Are you open to receiving invitations to cover events?” You can even write in little comments like, “Only if there’s booze.”

Once logged in, bloggers can direct companies who pitch them to BlogDash and share their past experiences of working with certain businesses. Businesses can also write up and review bloggers. In addition to signing up, blogger names will be pulled in by partnering with other databases and by manually gathering publicly available information about bloggers like through LinkedIn and Twitter.

To start, BlogDash will offer a simple $99 per month plan (per user) for public relation companies and businesses. The site will also include an email feature in the near future. Bloggers will be able to manage pitches through the site or via email. PR companies will not be allowed to mass message on the site.

BlogDash’s team includes co-founder Mark Duquette, who is based in Montreal, and a remote team of designers and developers in different countries, including a development team in Romania. The New York staff works out of New Work City, a co-working space in SoHo of independent entrepreneurs. Prior to BlogDash, Duquette ran an ad network, Hispano Click. Its sale funded BlogDash in addition to private donations from friends, family and a few small angel investors.

Why create BlogDash? Founder David Spinks is not only an entrepreneur, but a blogger in his own right, who’s hoping to put forth a product that will make the lives of both press and PR less tiresome.

BlogDash is how Spinks will monetize Scribnia, his year and half year old blogging community, an organized way for others to learn about blogger’s biases, backgrounds, and abilities. Scribnia enables readers like yourself to rate writers that they love and those you cannot stand.

If you’re a blogger would you use Scribnia or BlogDash? Tell us why or why not in the comments.

Get the TNW newsletter

Get the most important tech news in your inbox each week.

Also tagged with