Want to keep the TNW Conference vibe going?? Tickets for TNW2022 are available now >>

The heart of tech

This article was published on May 12, 2013

    Witness the power of A/B testing, with Optimizely’s Dan Siroker [Video]

    Witness the power of A/B testing, with Optimizely’s Dan Siroker [Video]
    Martin Bryant
    Story by

    Martin Bryant

    Founder

    Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-qualit Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-quality, compelling content for them. He previously served in several roles at TNW, including Editor-in-Chief. He left the company in April 2016 for pastures new.

    A/B testing – running simultaneous tests of different versions of a website or app on random sections of an audience to see which performs the best – is one of the most important processes that developers can go through. It challenges your assumptions and can have a major impact on your bottom line.

    Dan Siroker is an ex-Googler who went on to oversee A/B testing on Barack Obama’s 2008 presidential campaign website. Through testing different versions of the homepage, A/B testing led to the campaign raising $57 million more than it would have done if the team had based their design solely on their assumptions of what would be popular.

    Now Siroker runs Optimizely, a startup offering software to help with A/B testing. At The Next Web Conference Europe 2013, he took us through some of the many lessons learned from A/B testing both on the Obama campaign and by Optimizely’s customers.

    Catch up with all our coverage from The Next Web Conference Europe 2013.