The heart of tech

This article was published on August 24, 2010


    The Daily Mail’s Robots.txt File Contains… an SEO Job Advert(!?)

    The Daily Mail’s Robots.txt File Contains… an SEO Job Advert(!?) Image by: Michael Shake
    Zee
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    Zee

    Former CEO of The Next Web. A fan of startups, entrepreneurship, getting things done faster, penning the occasional blog post, taking photos Former CEO of The Next Web. A fan of startups, entrepreneurship, getting things done faster, penning the occasional blog post, taking photos, designing, listening to good music and making lurrrve.

    The robots.txt file on any site is how search engines discover what a site wants indexed and what it doesn’t.

    Generally you won’t find many people checking the files unless they’re technically minded, passionate about SEO and curious. The Daily Mail of all sites thought it would be an ingenious idea to place a job advert in the file and SEO consultant Malcolm Coles discovered it.

    This is most likely the work of The Mail Online’s MD James Bromley.

    I’m rather impressed…The Daily Mail thinking well outside of the box.