This article was published on June 12, 2015

The Art of Storytelling

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What is the future of brand storytelling? David Shing thinks the art of storytelling is changing to the way consumers are consuming the content. Today’s consumers are overwhelmed with information and media overload is the sixth largest contributor to stress. For companies, it is increasingly difficult to retain customers’ attention and there might only be one shot to succeed. David thinks that for companies it is important to go mobile first, but 70 percent of consumers will only try the mobile experience once. In this chaotic environment, are companies moving as fast as consumers want them to?

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