This article was published on October 4, 2010

Ten horrifying display ad placements


Ten horrifying display ad placements
Daan
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Daan

Daan. 27. Dutchman in New York. Digital Strategist @ Ogilvy. Music, movies, going out, blogging, whisky and lots of having fun. Daan. 27. Dutchman in New York. Digital Strategist @ Ogilvy. Music, movies, going out, blogging, whisky and lots of having fun.

At one point you’ve probably seen one of these: very unfortunate ad placements. A news website which reports a plane crash with a banner ad next to it advertising a trip with that specific airline. A reporting about a high school shooting with an ad for a violent video game. Contextual advertising is great but it’s not without danger. Check out the full list: Ten horrifying display ad placements.