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This article was published on September 10, 2015

T-Mobile just started the ‘race to the bottom’ on iPhone spending

T-Mobile just started the ‘race to the bottom’ on iPhone spending
Nate Swanner
Story by

Nate Swanner

Former Reporter, TNW

TNW's former West Coast writer in the PNW (Portland, Oregon). Nate loves amplifying developers, and codes in Swift when he's not writing. If TNW's former West Coast writer in the PNW (Portland, Oregon). Nate loves amplifying developers, and codes in Swift when he's not writing. If you need to get in touch, Twitter is your best bet.

Apple’s new payment plan for iPhone might be an attempt to snatch the play from carriers, but T-Mobile is having none of it. A day after Apple’s event, T-Mobile announced its own lower-priced payment scheme. The race to the bottom is on.

An iPhone 6s starts at $20 per month with T-Mobile. The iPhone 6s Plus —- a mere $24 each month.

Apple is asking that you spend about $32 and $37 per month, respectively.

While there are stark differences — Apple lets you choose your carrier, and you’ll get an unlocked device — this might signal a new day for carriers. In addition to infighting about coverage and plan costs, it seems T-Mobile and the other carriers now have to battle Apple on payment schemes for iPhones.

Let’s hope AT&T, Verizon and Sprint all take another cue from T-Mobile and undercut iPhone pricing for customers.

T-Mobile

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