Story by
Jon Russell
Jon Russell was Asia Editor for The Next Web from 2011 to 2014. Originally from the UK, he lives in Bangkok, Thailand. You can find him on T Jon Russell was Asia Editor for The Next Web from 2011 to 2014. Originally from the UK, he lives in Bangkok, Thailand. You can find him on Twitter, Angel List, LinkedIn.
Ever the maverick, T-Mobile CEO John Legere gatecrashed rival AT&T’s opening party at CES, only to be booted out once he was discovered.
Legere was kicked out of the bash just 15 minutes after CNET reporter Roger Cheng tweeted a photo with him. Legere and T-Mobile are preparing to announce their latest ‘uncarrier’ strategy at CES this week, and this stunt was likely carried out to maximize attention and once again show Legere as a different kind of CEO.
Ran into @JohnLegere at the AT&T party. Yep, he crashed it. And still wearing the pink t-mo shirt. #CES2014pic.twitter.com/gy9vGTJUEW
— Roger Cheng (@RogerWCheng) January 7, 2014
Legere also ignited tensions last week, when he called AT&T’s latest promotion, which gives customers $200 for switching to its service, a desperate move.
#Randall – you gave us cash & spectrum AND we took your customers with #Uncarrier moves, do you really think you can buy them back?
— John Legere (@JohnLegere) January 3, 2014
➤ How I got T-Mobile’s CEO kicked out of AT&T’s CES party [CNET]
Related: T-Mobile and AT&T went head-to-head on Twitter over a customer… T-Mobile won