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This article was published on January 7, 2014

T-Mobile CEO John Legere gatecrashed and then got booted out of AT&T’s CES party

T-Mobile CEO John Legere gatecrashed and then got booted out of AT&T’s CES party
Jon Russell
Story by

Jon Russell

Jon Russell was Asia Editor for The Next Web from 2011 to 2014. Originally from the UK, he lives in Bangkok, Thailand. You can find him on T Jon Russell was Asia Editor for The Next Web from 2011 to 2014. Originally from the UK, he lives in Bangkok, Thailand. You can find him on Twitter, Angel List, LinkedIn.

Ever the maverick, T-Mobile CEO John Legere gatecrashed rival AT&T’s opening party at CES, only to be booted out once he was discovered.

Legere was kicked out of the bash just 15 minutes after CNET reporter Roger Cheng tweeted a photo with him. Legere and T-Mobile are preparing to announce their latest ‘uncarrier’ strategy at CES this week, and this stunt was likely carried out to maximize attention and once again show Legere as a different kind of CEO.

Legere also ignited tensions last week, when he called AT&T’s latest promotion, which gives customers $200 for switching to its service, a desperate move.

➤ How I got T-Mobile’s CEO kicked out of AT&T’s CES party [CNET]

Related: T-Mobile and AT&T went head-to-head on Twitter over a customer… T-Mobile won

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