Conversations like this one are what makes Twitter an amazing service.
If you considered switching your mobile operator in the past, you might chat with friends or family about it and then come to a decision. These days you can do more than that — why not put out a tweet too… you might attract the attention of those very same operators, and even T-Mobile’s CEO himself.
That’s what happened to Jay Rooney, an AT&T customer who was tempted by T-Mobile’s free international roaming deal.
Just found out that @tmobile doesn’t charge extra for overseas data. What the hell am I still doing with @ATT?
— Jay Rooney (@RamblingRooney) November 26, 2013
A T-Mobile rep replies just seven minutes later:
@RamblingRooney You know there is an alternative to old-school wireless carriers, right? It’s called @TMobile, the #uncarrier ^ Lisa A — T-Mobile (@TMobile) November 26, 2013
That kicks off a battle for the customer as AT&T responds:
The 💜 of EU tech
The latest rumblings from the EU tech scene, a story from our wise ol' founder Boris, and some questionable AI art. It's free, every week, in your inbox. Sign up now!
@RamblingRooney Resist the urge, Jay. We heard its dark, scary and no one can ever hear you. No one. — AT&T (@ATT) November 26, 2013
T-Mobile gets right to the point:
@ATT Did your kindergarten panel write that for you? @RamblingRooney Global data at no extra charge vs. $$$$$$ #ItsNotComplicated — T-Mobile (@TMobile) November 26, 2013
AT&T replies, looking more than a little defeated:
@RamblingRooney No gloves out over here, Jay. It’s too close to the holidays to be so disgruntled. #HappyCarrier — AT&T (@ATT) November 26, 2013
But lo and behold T-Mobile CEO John Legere steps into the fold:
@TMobile @ATT @RamblingRooney @RamblingRooney bet @ATT’s CEO isn’t going to join the convo. Come join the #WirelessRevolution! #Uncarrier — John Legere (@JohnLegere) November 27, 2013
And seals the deal:
@JohnLegere You definitely caught my attention, good sir. Going to a @tmobile store to inquire tomorrow!
— Jay Rooney (@RamblingRooney) November 27, 2013
That’s a pretty good outcome from just one tweet:
Oh, snap – @ATT and @TMobile are totally duking it out on Twitter over me. This is awesome.
— Jay Rooney (@RamblingRooney) November 26, 2013
You can read the full thread for yourself here.
Thumbnail image via West McGowan / Flickr — hat tip Koushik Dutta
Get the TNW newsletter
Get the most important tech news in your inbox each week.