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This article was published on February 5, 2012

    Swiss startups gain superpowers (and promotion) in location-based game Gbanga

    Swiss startups gain superpowers (and promotion) in location-based game Gbanga
    Martin Bryant
    Story by

    Martin Bryant

    Founder

    Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-qualit Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-quality, compelling content for them. He previously served in several roles at TNW, including Editor-in-Chief. He left the company in April 2016 for pastures new.

    Location-based mobile gaming startup Gbanga has launched a new quest that sees fellow Swiss tech companies become integrated into the gameplay.

    Zurich-based Gbanga offers a ‘mixed-reality’ gaming platform where factors like location, the weather, time and nearby players influence gameplay.

    The new Startup Quest is part of the ‘Gbanga Famiglia’ mafia-themed game. The startups aren’t just making cameos, they can offer power-ups to players based on their expertise. For example, Dacuda, which produces computer mice that double up as scanners, offers the SuperMouse, which players can use to scan and find hidden items in the game.

    Players who are in Zurich can check in at each startup’s real-world location to gain the relevant power-up, while those elsewhere in the world will find them scattered randomly throughout the game world.

    The first startups to feature in the game are Dacuda, scheduling firm Doodle and online notebook Memonic. In coming weeks, Poken, GetYourGuide, Sandbox Network, Shadow Government, Zurich InstrumentsConnex.io, Wuala, House Trip and more will be added.

    Switzerland has a lively startup scene which doesn’t get as much recognition as the higher-profile likes of London and Berlin, so to see it promoted in a virtual world is an interesting way of drawing attention to another cluster of Internet tech activity in Europe.

    ➤ Gbanga