This article was published on April 23, 2013, the ‘IFTTT for business’, raises $325,000 from KIMA Ventures and angels, the ‘IFTTT for business’, raises $325,000 from KIMA Ventures and angels
Rude Baguette
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Rude Baguette

Rude Baguette - France's Startup Blog - provides the internet & technology sector in Paris, combing breaking news with in-depth analysis Rude Baguette - France's Startup Blog - provides the internet & technology sector in Paris, combing breaking news with in-depth analysis.

Editor’s note: This article by Liam Boogar originally appeared on Rude Baguette, which covers the Internet and technology sector in France, combining breaking news with in-depth analysis.

Last month, Rude Baguette already wrote a piece about, a Seedcamp-backed startup participating in The Next Web’s Startup Rally this week in Amsterdam.

Well it seems we had good reason to accept the company, whose dashboard for CFO’s has garnered quite a lot of attention despite not having launched yet – the company announced today a 250,000 euros ($325,OOO) seed round from KIMA Ventures, Vente-privé’s Jacques-Antoine Granjon, 50 Partners (a new Paris-based accelerator), Jonathan Zisermann, GEM Angels and others.

Thomas Guillaumin, CEO, pitches thusly:

“97% of businesses in the world have less than 10 people. helps them focus on their product and business instead of spending time dealing with paperwork.” is set to launch its app, initially available for Mac OS X, on May 15th, at the TNW Conference this Thursday when it will participate in the Startup Rally.

The product, which integrates with services like Freshbooks, Google Drive, and other essential startup and SME cloud services, hopes to automate the CFO position.

The product will allow users to set up IFTTT-like automated actions, such as paying a Freshbooks invoice automatically, or sending an email each time a certain amount of money is spent.

The service scrapes email notifications, websites, and makes use of APIs in order to get its deep integration, and plans to launch with 15+ services integrated.

Fabien Charbit, CTO of, says:

“All businesses use SaaS services, Github, Paypal, Google Adwords. is really simple: connect all your data in the app. Each time a new document or data is available, streamlines the tasks and displays the reports in a beautiful dashboard.”


The team is currently five people, located at the 50 Partners office in Paris.

They have spent a full year working on the project since pivoting from their original startup, Archive.Me, after they got critical/constructive feedback from mentors, VCs and entrepreneurs during the US tour with Seedcamp in 2012.

Since then, the team has buckled down and focused on bringing the best possible service, focusing on two hard pain points: 1) Ssmall businesses are too small to have a CFO and 2) Excel sucks.

Many have fought this battle, but might just have what it takes to turn all that raw financial Data into sushi, or better yet, analytics.


Top image credit: Thinkstock

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