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This article was published on November 16, 2010

    StyleTrek, a boutique for online fashionistas, opens its virtual doors to international markets

    StyleTrek, a boutique for online fashionistas, opens its virtual doors to international markets
    Courtney Boyd Myers
    Story by

    Courtney Boyd Myers

    Courtney Boyd Myers is the founder of audience.io, a transatlantic company designed to help New York and London based technology startups gr Courtney Boyd Myers is the founder of audience.io, a transatlantic company designed to help New York and London based technology startups grow internationally. Previously, she was the Features Editor and East Coast Editor of TNW covering New York City startups and digital innovation. She loves magnets + reading on a Kindle. You can follow her on Facebook, Twitter @CBM and .

    StyleTrek, an online shopping community featuring independent designers, has launched globally this month, officially expanding beyond the U.S. to an additional 91 countries on November 22nd. To celebrate, they are offering our readers 10% off purchases! Use the promo code: NW10 at checkout.

    The decision to sell globally was a sensical next step for StyleTrek, which features developing designers from around the world. StyleTrek’s current roster includes designers from over 15 countries across 4 continents including Argentina, Australia, Denmark, Finland, France, Hungary, Indonesia, Italy, Korea, Mexico, New Zealand, Spain, Sweden, United Kingdom and the United States.

    The site features an easy Facebook log-in and a crowdsourced e-commerce platform with the ability to “Like” products and share on Facebook, Twitter and via e-mail, which means StyleTrek designers receive real time consumer feedback at every stage of the design and production process. You can also “Like” a designer and follow them on Twitter or friend them on Facebook. According to StyleTrek, they give their designers a bigger piece of the pie in comparison to most fashion e-commerce sites, encouraging further growth.

    “We were blown away by the interest StyleTrek received internationally when we launched to the US and Canada on 15 September. StyleTrek is now receiving traffic from over 130 countries worldwide. Members are joining from as far as Switzerland, Kuwait and Australia, loving the product range we have curated, from skilled entrepreneurial designers around the world. We are incredibly excited to open our shopping doors to these very customers when our international launch rolls out on 22 November.”

    -Cecilia Pagkalinawan, CEO.

    Founded in February 2010, StyleTrek raised $1.5M in seed capital from angel investors and venture capitalists including RRE Ventures, Pelion Venture Partners, Primera Capital, Freestyle Capital, Madison Angels, and Angel Hub.