Swedish startup Strawberry launches AI browser for non-technical teams

Most AI assistants live in a chat window. Stockholm-based Strawberry wants them to work where people already do their jobs: inside the browser, with access to the tabs, tools, and accounts they use every day.

The startup released version 1.0 of its AI browser today, taking it out of beta and pitching it at workers who do not write code.

That includes people in sales, marketing, recruitment and customer service, who often rely on the same repetitive browser-based tasks but lack the time or technical skills to automate them.

Strawberry calls its AI assistants “companions”. Users train them to handle specific jobs, and the assistants learn how a team works over time, the company said.

The biggest change in version 1.0 is that this knowledge can now be shared. A salesperson, for example, could train a companion to research potential clients, contact them, and enter their details into a sales database.

Once trained, the companion can be used by colleagues across the team, without each person having to start from scratch.

Companions can also work on a schedule or start when a new email or sales lead arrives. For larger jobs, such as researching 200 companies, one companion can divide the work among several sub-agents running in parallel.

“Today the person who is great with Claude keeps all of it on their own laptop,” said Charles Maddock, Strawberry’s chief executive and co-founder.

The company wants to make that expertise available to an entire team rather than leave it with the person who knows how to get the most out of an AI tool.

Version 1.0 also adds a way to capture video meetings on Zoom, Microsoft Teams, and Google Meet directly from a user’s computer. Because the recording happens locally, no separate bot needs to join the call. Strawberry then turns the conversation into notes and follow-up tasks.

The pitch puts Strawberry somewhere between general-purpose AI chatbots such as ChatGPT and Claude, and personal assistants such as Meta’s Muse.

Rather than asking employees to switch to another chat app, Strawberry wants its companions to work across the browser-based services they already use.

Giving AI assistants access to those services also raises questions about what they can do without human oversight.

Strawberry says companions pause for approval before sending emails, publishing posts, or changing records. Passwords remain in the user’s browser, and companies can keep customer data within the EU.

The browser is available for macOS and Windows, with a free plan and paid subscriptions starting at $20 a month.

Maddock founded Strawberry with chief operating officer Sebastian Thunman and chief technology officer Arian Hanifi. The 12-person startup raised $6 million in October 2025 in a round co-led by General Catalyst and EQT Ventures. The founders of Lovable, Supabase and Hugging Face also invested.

Strawberry first opened its beta to 10,000 people who had signed up in advance that October, according to Ny Teknik. Downloads opened to everyone in mid-February.

The company’s next challenge is to show that assistants trained by one employee can reliably do useful work for an entire team, without creating more oversight and maintenance than they save.