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This article was published on May 20, 2015

Meet Bowser, Nintendo’s new US Vice President of Sales

Meet Bowser, Nintendo’s new US Vice President of Sales
Mic Wright
Story by

Mic Wright

Reporter, TNW

Mic Wright is a journalist specialising in technology, music and popular culture. He lives in Dublin. He is on Twitter at @brokenbottleboy. Mic Wright is a journalist specialising in technology, music and popular culture. He lives in Dublin. He is on Twitter at @brokenbottleboy.

Someone in Nintendo America’s HR department is delighted today. The company’s new Vice President of Sales is Bowser.

Alright, it’s not actually the fire-breathing lizard who’s been hassling Princess Peach and being beaten by Mario for decades. It’s a white guy in a suit called Doug Bowser.

Doug_Bowser
Doug Bowser: not suspected of princess kidnapping

Poor Doug used to work at Electronic Arts where his name was less chucklesome to colleagues. Now, even corporate is joking about in the press release about his new job:

Doug Bowser Brings Decades of Experience, Not Fire Breath, to New Role…

…effective today, Doug Bowser (no relation to the King Koopa and Mario’s longtime nemesis) will oversee a variety of sales-related functions, including Sales, In-store Merchandising, Retail Strategy and Retail Marketing.

We’re sure Doug is fully aware that kidnapping women and harassing janitorial staff is expressly forbidden in the Nintendo staff handbook.

➤ Nintendo of America Hires Bowser as New VP of Sales [Business Wire]

Read next: Nintendo will launch five mobile games by 2017

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