This article was published on December 9, 2011

Startup Ipsum: Product driven placeholder text for your startup


Startup Ipsum: Product driven placeholder text for your startup
Harrison Weber
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Harrison Weber

Harrison Weber is TNW's Features Editor in NYC. Part writer, part designer. Stay in touch: Twitter @harrisonweber, Google+ and Email. Harrison Weber is TNW's Features Editor in NYC. Part writer, part designer. Stay in touch: Twitter @harrisonweber, Google+ and Email.

Still using Lorem Ipsum? It’s time for you to rethink your placeholder text. Startup Ipsum, a project by Magenta Labs, offers up a new take on the tried and true classic, with product driven filler for whatever you’re working on. This project reminds me of Hipster Ipsum, an equally amusing filler text solution.

So next time you’re knee deep in mockups, or if you’re tired of waiting for your copywriters to send something over, remember Startup Ipsum — a designers new best friend. Here’s a preview:

Lorem lean startup ipsum product market fit customer development acquihire technical cofounder. User engagement A/B testing shrink a market venture capital pitch deck. Social bookmarking group buying crowded market pivot onboarding freemium prototype ping pong. Early stage disruptive ecosystem community outreach dynamic location based strategic investor.

Startup Ipsum