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This article was published on August 21, 2014


    Square launches new analytics tool to help ‘level the playing field’ for smaller merchants

    Square launches new analytics tool to help ‘level the playing field’ for smaller merchants Image by: Getty Images/iStockphoto
    Paul Sawers
    Story by

    Paul Sawers

    Paul Sawers was a reporter with The Next Web in various roles from May 2011 to November 2014. Follow Paul on Twitter: @psawers or check h Paul Sawers was a reporter with The Next Web in various roles from May 2011 to November 2014. Follow Paul on Twitter: @psawers or check him out on Google+.

    US payments platform Square has introduced s new analytics tool designed to give sellers “actionable data” to increase sales.

    The aptly-titled Square Analytics is designed to “level the playing field” for small companies, it says, and delivers easy access to stats and analysis that were hitherto reserved for big companies with big budgets.

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    Square Analytics pulls together the various facets of its point-of-sale (POS) tool Square Register, covering inventory, invoices and appointments. Square Analytics is mobile-optimized too for on-the-move monitoring.

    Square Analytics