Speaking at the AdAge Digital Conference earlier today, Spotify CEO Daniel Ek announced that as a result of its partnership with Facebook, the company has now seen over 1.5 billion Facebook shares and also 1,500 years worth of music streaming within its apps.
In addition to a number of juicy statements, including a partnership with Coke and the announcement “that every intelligent device within 2 years will have access to Spotify,” some cold hard data has been released:
It’s impossible to keep up with the astounding stats in this #spotify presentation. 1.5B FB shares, 50B reach, 1500 yrs in apps #aadigital
— totem (@TotemStories) April 18, 2012
The numbers are astounding, and we’re seeing them elsewhere as well:
Users have already spent 1,500 years within @Spotify apps – CEO Daniel Ek #aadigital — Dani Rosen (@DaniRosen) April 18, 2012
At this presentation, it looks like Spotify’s partnership with Coke, as well as McDonalds, Reebok and Intel, has received top billing. Clearly, this ushers in an entirely new way for Spotify to monetize its platform, while drawing strong connections between users and brands.
What goes better with Coke? Music. Daniel Ek just announced @spotify and Coke partnership. Details to come. #aadigital #drinkmusic
— The Coca-Cola Co. (@CocaColaCo) April 18, 2012
Overall, this looks like it’s going to be quite a big day for Spotify. For more, check out: Spotify signs global deal with Coca Cola, will launch branded music apps for AT&T, Reebok, McDonalds and Intel.
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